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The role of sustainable social media marketing activities in raising bottom‐of‐the‐pyramid customers' engagement, satisfaction, and subjective well‐being

autor
Al Amin, Md.
Rahman, Md Masudur
Hollebeek, Linda Desiree
Ul Islam, Jamid
Clark, Moira K.
vastutusandmed
Md. Al Amin, Md Masudur Rahman, Linda D. Hollebeek, Jamid Ul Islam, Moira K. Clark
allikas
Business Strategy and The Environment
kirjastus/väljaandja
ilmumisaasta
leheküljed
17 p
leitav
ISSN
0964-4733
Open Access
Open Access
teaduspublikatsioon
teaduspublikatsioon
keel
Inglise
märksõna
võtmesõna
bottom-of-the-pyramid
customer empowerment
customer engagement
social media marketing activities
subjective well-being
sustainability
Al Amin, Md., Rahman, Md M., Hollebeek, L. D., Ul Islam, J., Clark, M. K. The role of sustainable social media marketing activities in raising bottom‐of‐the‐pyramid customers' engagement, satisfaction, and subjective well‐being // Business Strategy and The Environment (2025), 17 p. https://doi.org/10.1002/bse.70357