Country branding and experience marketing : a perspective on sensemaking and cognition theories
author
Same, Siiri
statement of authorship
Siiri Same
source
Journal of international scientific publications : economy & business
journal volume number month
Vol. 6, 3
year of publication
2012
pages
p. 286-303 : ill
keyword
country branding
place branding
experience marketing
cognition
sensemaking
ISSN
1313-2555
notes
Bibliogr. p. 298-303
TTÜ department
ärikorralduse instituut
language
inglise