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book article

Consumer behaviour in social media : patterns of sharing commercial messagesRiivits-Arkonsuo, Iivi; Leppiman, AnuInternational business - Baltic business development2013 / p. 307-327 : ill

book article
2

book article

Consumer online word-of-mouth - analysis thorugh an experience pyramid model [Electronic resource]Riivits-Arkonsuo, Iivi; Leppiman, Anu9th EBES conference - Rome : proceedings CD : January, 11-13, 2013 : faculty of economics, Sapienza university of Rome, Rome, Italy2013 / p. 1929-1934 [CD-ROM]

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3

journal article

Country branding and experience marketing : a perspective on sensemaking and cognition theoriesSame, SiiriJournal of international scientific publications : economy & business2012 / p. 286-303 : ill

journal article
4

journal article

Experience marketing from a teaching and learning perspective [Online resource]Leppiman, Anu; Riivits-Arkonsuo, Iivi; Kukk, JanaJournal of marketing trends2018 / p. 113-121 : ill https://marketing-trends-congress.com/sites/default/files/inline-files/JMT%20DEF%202018%20Vol%205_N2_April-min%20%281%29-compressed.pdf

journal article
5

journal article

Experience marketing in country branding : theoretical developments and an Estonian case studySame, SiiriResearch in economics and business : Central and Eastern Europe2014 / p. 65-88 : ill

journal article
6

book article

Marketing theory : experience marketing and experiential marketingSame, Siiri; Larimo, Jorma AnteroThe 7th International Scientific Conference Business and Management 2012 : selected papers : May 10–11, 2012, Vilnius, Lithuania2012 / p. 480-487 : ill https://www.researchgate.net/publication/268016525_Marketing_Theory_Experience_Marketing_and_Experiential_Marketing

book article
7

journal article

Online word-of-mouth on brands and experience marketingRiivits-Arkonsuo, Iivi; Leppiman, AnuJournal of management and change2014 / p. 43-55 : ill

journal article

Number of records 7, displaying 1 - 7

1. experience marketing
2. cooperative marketing
3. destination marketing
4. digital marketing
5. digital content marketing
6. digital marketing
7. experiential marketing
8. exporting export marketing
9. gamification marketing
10. Human-brand based marketing
11. industrial marketing
12. instagram marketing
13. marketing
14. marketing communications
15. marketing training
16. marketing and library
17. marketing and university library
18. marketing communication
19. marketing innovation
20. marketing networks
21. marketing strategy
22. place marketing
23. relationship marketing
24. social media marketing
25. social media marketing
26. social media marketing and library
27. social media marketing and university library
28. tourism marketing
29. word-of-mouth (WOM) marketing
30. word-of-mouth marketing
31. brand experience
32. consumer experience
33. customer experience
34. Customer experience (CX)
35. educational experience
36. experience
37. experience economy
38. experience pyramid
39. experience pyramid model
40. gamification experience
41. human experience
42. Husserl and dialogical reconstruction of experience
43. learning experience
44. meaningful experience
45. memorable brand experience
46. patient experience
47. Peirce and dialogical reconstruction of experience
48. perceived future experience
49. place experience
50. planners’ experience
51. stakeholder experience
52. sublime experience
53. teaching experience
54. user experience
55. user interface and experience design
56. value-in-experience

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