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Consumers’ technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. consumer culture theory perspectives

author
Hollebeek, Linda Desiree
Belk, Russell
statement of authorship
Linda D. Hollebeek, Russell Belk
source
International Journal of Research in Marketing
publisher
journal volume number month
vol. 38, 2
year of publication
pages
p. 387-401
url
ISSN
0167-8116
notes
Bibliogr.: 173 ref
scientific publication
teaduspublikatsioon
language
inglise
Reserch Group
Marketing research group
Hollebeek, L., Belk, R. Consumers’ technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. consumer culture theory perspectives // International Journal of Research in Marketing (2021) vol. 38, 2, p. 387-401. https://doi.org/10.1016/j.ijresmar.2021.03.001