The effects of consumer esports videogame engagement on consumption behaviors
author
Asif, Muhammad
Rehman, Umair
statement of authorship
Amir Zaib Abbasi, Muhammad Asif, Linda D. Hollebeek, Jamid Ul Islam, Ding Hooi Ting, Umair Rehman
source
Journal of Product and Brand Management
publisher
journal volume number month
Vol. 30, 8
year of publication
pages
p. 1194 - 1211
ISSN
1061-0421
notes
Bibliogr.: 80 ref
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
coproduction
esports videogames
player recruitment
purchase intention
classifier
kvartiil
TTÜ department
Reserch Group
Abbasi, A.Z., Asif, M., Hollebeek, L.D., Islam, J.U., Ting, D.H., Rehman, U. The effects of consumer esports videogame engagement on consumption behaviors // Journal of Product and Brand Management (2021) Vol. 30, 8, p. 1194 - 1211.