The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
author
statement of authorship
Mir Abdur Rafeh, Amir Zaib Abbasi, Linda D. Hollebeek, Muhammad Asghar Ali, Ding Hooi Ting
source
Health marketing quarterly
publisher
journal volume number month
Vol. 41, 4
year of publication
pages
32 p
subject term
keyword
advertising value
Ducoffe’s advertising model
health-protective behavior
ISSN
0735-9683
notes
Includes bibliogr
scientific publication
teaduspublikatsioon
classifier
category (general)
category (sub)
Health professions. General Health Professions
quartile
TalTech department
language
inglise
Rafeh, M. A., Abbasi, A. Z., Hollebeek, L. D.; Ali, M. A., Ting, D. H. The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement // Health marketing quarterly (2024) Vol. 41, 4, 32 p.