Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
author
Hussain, Ali
Abbasi, Amir Zaib
Hollebeek, Linda Desiree
Schultz, Carsten D.
Ting, Ding Hooi
Wilson, Bradley
statement of authorship
Ali Hussain, Amir Zaib Abbasi, Linda D. Hollebeek, Carsten D. Schultz, Ding Hooi Ting, Bradley Wilson
source
Journal of services marketing
publisher
Emerald Publishing Limited
journal volume number month
vol. 36, 3
year of publication
2022
pages
p. 398–415 : ill
url
https://doi.org/10.1108/JSM-05-2020-0164
subject term
teenused
arvutimängud
esteetika
keyword
Pop-up ads
Ducoffe’s advertisement value model
Audio aesthetic
Visual aesthetic
Online video-gaming services
ISSN
0887-6045
notes
Bibliogr.: 147 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Journal metrics at Scopus
Article at Scopus
WOS
Journal metrics at WOS
Article at WOS
category (general)
Business, management and accounting
en
Äri, juhtimine ja raamatupidamine
et
category (sub)
Business, management and accounting. Marketing
en
Äri, juhtimine ja raamatupidamine. Turundus
et
kvartiil
Q1
TTÜ department
ärikorralduse instituut
language
inglise
Uurimisrühm
Marketing research group