Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
author
Bapat, Dhananjay
statement of authorship
Dhananjay Bapat, Linda D. Hollebeek
publisher
journal volume number month
vol. 41, 7
year of publication
pages
p. 837 - 853
ISSN
0263-4503
scientific publication
teaduspublikatsioon
language
inglise
keyword
stimulus-organism-response theory
perceived customer value theory
classifier
kvartiil
category (general)
category (sub)
TTÜ department
Bapat, D., Hollebeek, L. D. Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app // Marketing Intelligence & Planning (2023) vol. 41, 7, p. 837 - 853.