Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
author
Bapat, Dhananjay
statement of authorship
Dhananjay Bapat, Linda D. Hollebeek
publisher
year of publication
keyword
stimulus-organism-response theory
perceived customer value theory
ISSN
0263-4503
scientific publication
teaduspublikatsioon
classifier
TTÜ department
language
inglise
Bapat, D., Hollebeek, L. D. Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app // Marketing Intelligence & Planning (2023)