compact view print

Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication

author
Dahrouj, Rasha
Itani, Omar S.
Hollebeek, Linda Desiree
Eslami, Hossein
Kassar, Abdul-Nasser
statement of authorship
Rasha Dahrouj, Omar S. Itani, Linda D. Hollebeek, Hossein Eslami, Abdul-Nasser Kassar
source
Journal of retailing and consumer services
publisher
Elsevier
journal volume number month
vol. 84
year of publication
2025
pages
art. 104230
url
https://doi.org/10.1016/j.jretconser.2025.104230
subject term
ettevõtted
sotsiaalne vastutus
brändid
kliendid
kaasamine
sotsiaalmeedia
keyword
corporate social responsibility (CSR)
chiefly proactive CSR
chiefly reactive CSR
brand identification
brand love
customer engagement (CE)
social media
social communication
ISSN
0969-6989
notes
Bibliogr.: 74 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
scopus
TalTech department
ärikorralduse instituut
language
inglise
Dahrouj, R., Itani, O. S., Hollebeek, L. D., Eslami, H., Kassar, A-N. Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communication // Journal of retailing and consumer services (2025) vol. 84, art. 104230. https://doi.org/10.1016/j.jretconser.2025.104230