Breaking the ice : understanding and overcoming consumer resistance to frozen foods
author
Waseem, Muhammad Adnan
Waqas, Muhammad
Ekinci, Yuksel
Khan, Muhammad Fawad
Hollebeek, Linda Desiree
statement of authorship
Muhammad Adnan Waseem, Muhammad Waqas, Yuksel Ekinci, Muhammad Fawad Khan, Linda Hollebeek
source
British food journal
publisher
Emerald Publishing
journal volume number month
vol. 127, 6
year of publication
2025
pages
p. 1923-1941
url
https://doi.org/10.1108/BFJ-11-2024-1123
subject term
külmutatud toidud
toitumiskäitumine
tervislik toitumine
tarbimisvalik
säilivus
säilitamine (toitlustus)
keyword
buyer resistance
freshness
frozen food
health concerns
negative word-of-mouth
nutritional concerns
ISSN
0007-070X
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/pages/publications/105001721131?origin=resultslist
TalTech department
ärikorralduse instituut
Department of Business Administration
language
English
Inglise