Online Content Creators’ and Viewers’ Interdependent Journeys
author
Hollebeek, Linda Desiree
Anselmsson, Johan
Adomaviciute-Sakalauske, Karina
Krumm, Kristo
Jansson, Johan
Wait, Marius
Ooi, Beewah
Riivits-Arkonsuo, Iivi
Lubbe, Isolde
statement of authorship
Linda D. Hollebeek, Johan Anselmsson, Karina Adomaviciute-Sakalauske, Kristo Krumm, Johan Jansson, Marius Wait, Beewah Ooi, Iivi Riivits-Arkonsuo, Isolde Lubbe
source
Services marketing quarterly
publisher
Routledge
journal volume number month
vol. 45, 3
year of publication
2024
pages
p. 296-318
url
https://doi.org/10.1080/15332969.2024.2364128
subject term
sisuloome
digisisu
kasutajasõbralikkus
interaktiivsus
looming
keyword
content creators
content engagement
content users
content viewers
customer journey
engagement
interactivity
interdependence theory
stakeholder journey
ISSN
1533-2969
notes
Bibliogr.: 114 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
scopus
TalTech department
ärikorralduse instituut
language
inglise