Experience marketing : conceptual model, difference from experiential marketing and a pilot study
author
statement of authorship
Siiri Same
source
41th EMAC Conference Marketing to Citizens : Going beyond Customers and Consumers : conference proceedings : ISCTE Business School, Lisbon, 22-25 May 2012
location of publication
Lisbon
publisher
European Marketing Academy
year of publication
pages
p. 458
conference name, date
41st EMAC Annual Conference, 22-25 May, 2012
conference location
Lisbon, Portugal
ISBN
978-989-732-004-0
language
inglise
Same, S. Experience marketing : conceptual model, difference from experiential marketing and a pilot study // 41th EMAC Conference Marketing to Citizens : Going beyond Customers and Consumers : conference proceedings : ISCTE Business School, Lisbon, 22-25 May 2012. Lisbon : European Marketing Academy, 2012. p. 458.