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Alkoholiturunduse eneseregulatsioon Eestis : raport [Võrguväljaanne]Kõlvart, Merit; Rull, Addi; Kerikmäe, Tanel; Särav, Sandra2014 http://media.voog.com/0000/0037/9083/files/eneseregulatsioon.pdf

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journal article

Consumers’ online brand-related misinformation engagement : a weapons of influence perspectiveHollebeek, Linda Desiree; Parts, Oliver; Urbonavicius, Sigitas; Riisalu, Rein; Adomaviciute-Sakalauske, Karina; Jansson, JohanJournal of strategic marketing2024 https://doi.org/10.1080/0965254X.2024.2380657

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book article

Elamus turunduses - turundus elamuses [Elektrooniline teavik]Leppiman, Anu"Elamus turunduses, turundus elamuses" : 5 aastat elamusturundust Tallinna Tehnikaülikoolis : konverentsi ettekannete laiendatud abstraktide kogumik : 6. mai 20142014 / lk. 6

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journal article EST / journal article ENG

Ethics audit as a marketing instrument and its potential for organic farmingOjasoo, Merle; Leppiman, AnuAgronomy research2016 / p. 150-159 : ill http://ise.elnet.ee/record=b2860036~S1*est Journal metrics at Scopus Article at Scopus

journal article EST / journal article ENG

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Experience marketing : conceptual model, difference from experiential marketing and a pilot studySame, Siiri41th EMAC Conference Marketing to Citizens : Going beyond Customers and Consumers : conference proceedings : ISCTE Business School, Lisbon, 22-25 May 20122012 / p. 458

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journal article

Increasing value perception in knowledge-intensive service activity by service designKukk, Jana; Leppiman, AnuJournal of international scientific publications : economy & business2013 / p. 36-48 : ill

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Kus viga näed laita, seal tule ja laida!Soone, IvarDirector2004 / 1, lk. 32-35

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Marketing and branding strategy for the South Baltic Sea Region : reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformationGerlitz, Laima; Meyer, Christopher; Prause, Gunnar KlausEntrepreneurship and sustainability issues2021 / p. 467-487 https://doi.org/10.9770/jesi.2021.8.4(28)

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book article

Online word-of-mouth in experience marketing, the voice of the consumers : on the example of Estonian social media usersRiivits-Arkonsuo, Iivi; Leppiman, AnuListening to Consumers of Emerging Markets : proceedings of the 2014 Annual Conference of the Emerging Markets Conference Board2014 / p. 344-349

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Online word-of-mouth on brands and experience marketingRiivits-Arkonsuo, Iivi; Leppiman, AnuJournal of management and change2014 / p. 43-55 : ill

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journal article

Rahvusvahelise ettevõtte ekspordistrateegiaSaat, MaksimÄrielu2000 / 12, lk. 50-51 https://artiklid.elnet.ee/record=b1992029*est

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newspaper article

Tallinna Tehnikaülikooli turundusstrateegiaKuningas, MariusMente et Manu. Spinno : [Spinno erileht]2005 / detsember, lk. 2 https://www.ester.ee/record=b1242496*est

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Turunduse alused : loengukonspektTeder, Juhan; Puulinn, Valdeko1997 https://www.ester.ee/record=b1060285*est

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Turunduse alused : loengukonspektTeder, Juhan; Puulinn, Valdeko1999 https://www.ester.ee/record=b1291066*est

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TurunduskommunikatsioonArvola, Rene2002 https://www.ester.ee/record=b1661038*est

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16

journal article EST / journal article ENG

When gamification backfires : the impact of perceived justice on online community contributionsLeclercq, Thomas; Poncin, Ingrid; Hammedi, Wafa; Kullak, Aureliane; Hollebeek, Linda DesireeJournal of Marketing Management2020 / p. 550-577 https://doi.org/10.1080/0267257X.2020.1736604 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

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