Using augmented reality to strengthen consumer/brand relationships: The case of luxury brands
author
Arya, Vikas
Sethi, Deepa
Hollebeek, Linda Desiree
statement of authorship
Vikas Arya, Deepa Sethi, Linda D. Hollebeek
source
Journal of Consumer Behaviour
publisher
Wiley
year of publication
2024
pages
17 p
url
https://doi.org/10.1002/cb.2419
subject term
liitreaalsus
brändid
kaubamärgid
tarbijakäitumine
luksuskaubad
turundus
keyword
augmented reality (AR)
brand attachment
brand competence
brand warmth
consumer engagement (CE)
luxury brands
social presence theory
ISSN
1472-0817
notes
Includes bibliogr
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
scopus
TalTech department
ärikorralduse instituut
language
inglise