Using augmented reality to strengthen consumer/brand relationships: The case of luxury brands

author
Arya, Vikas
Sethi, Deepa
statement of authorship
Vikas Arya, Deepa Sethi, Linda D. Hollebeek
publisher
year of publication
pages
17 p
keyword
ISSN
1472-0817
notes
Includes bibliogr
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
scopus
TalTech department
language
inglise