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book article
Millennials' brand attachment and ecological systems theory [Online resource]
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Proceedings of 15th International Marketing Trends Conference : January 21st-23rd 2016, Venice
2016
/
p. 1-12 : ill
http://www.marketing-trends-congress.com/archives/2016/pages/PDF/RIIVITS-ARKONSUO_LEPPIMAN.pdf
book article
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journal article
Using augmented reality to strengthen consumer/brand relationships: The case of luxury brands
Arya, Vikas
;
Sethi, Deepa
;
Hollebeek, Linda Desiree
Journal of Consumer Behaviour
2024
/
17 p
https://doi.org/10.1002/cb.2419
journal article
Number of records 2, displaying
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keyword
30
1.
brand attachment
2.
place attachment
3.
brand
4.
brand avoidance
5.
brand betrayal
6.
Brand commitment
7.
brand community identification
8.
brand competence
9.
Brand engagement
10.
brand equity
11.
brand evangelism
12.
brand experience
13.
brand identity
14.
brand inauthenticity
15.
brand love
16.
brand loyalty
17.
brand origin identification
18.
brand relationship quality
19.
Brand trust
20.
brand warmth
21.
cocreated brand value
22.
consumer brand engagement
23.
consumer-brand relationship
24.
customer brand engagement
25.
customer-based brand equity
26.
Human-brand based marketing
27.
intra brand competition
28.
knowledge of brand origins
29.
memorable brand experience
30.
virtual brand community
author
1
1.
Brand, Ruth
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