Avatars' phygital social presence in the metaverse: An engaged theory perspective
author
Sprott, David E.
Hollebeek, Linda Desiree
Sigurdsson, Valdimar
Clark, Moira K.
Urbonavicius, Sigitas
statement of authorship
Sprott, David E.; Hollebeek, Linda D.; Sigurdsson, Valdimar; Clark, Moira K.; Urbonavicius, Sigitas
source
Psychology and Marketing
publisher
Wiley
journal volume number month
vol. 42, 6
year of publication
2025
pages
p. 1528-1540
url
https://doi.org/10.1002/mar.22191
subject term
kohalolekutunne
metaversum
küberruum
inimese-arvuti interaktsioon
interaktsioon (sotsioloogia)
keyword
automated social presence
avatars
engaged theory
engagement
human social presence
metaverse
phygital
social presence
ISSN
0742-6046
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
TalTech department
ärikorralduse instituut
Department of Business Administration
language
English
Inglise