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journal article EST
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journal article ENG
Consumer engagement, stress, and conservation of resources theory: a review, conceptual development, and future research agenda
Hollebeek, Linda Desiree
;
Hammedi, Wafa
;
Sürott, David E.
Psychology and Marketing
2023
/
p. 926-937
https://doi.org/10.1002/mar.21807
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journal article ENG
2
journal article EST
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journal article ENG
Crafting conceptual proposition-based contributions: The 7C framework
Hollebeek, Linda Desiree
;
Srivastava, Rajendra K.
;
Clark, Moira K.
;
Urbonavicius, Sigitas
;
Lim, Weng Marc
Psychology and Marketing
2024
/
p. 2396-2411
https://doi.org/10.1002/mar.22055
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journal article EST
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journal article ENG
3
journal article EST
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journal article ENG
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
Hollebeek, Linda Desiree
;
Menidjel, Choukri
;
Sarstedt, Marko
;
Jansson, Johan
;
Urbonavicius, Sigitas
Psychology and Marketing
2024
/
art. 1326454, 18 p. : ill
https://doi.org/10.1002/mar.21957
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journal article ENG
4
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journal article ENG
Ethnicity's effect on social media-based comment intention : comparing minority and majority consumers
Bozkurt, Siddik
;
Gligor, David
;
Hollebeek, Linda Desiree
Psychology and Marketing
2021
/
p. 1895-1910
https://doi.org/10.1002/mar.21549
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journal article ENG
5
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journal article ENG
Gamification's role in fostering user engagement with healthy food-based digital content
Charry, Karine
;
Poncin, Ingrid
;
Kullak, Avreliane
;
Hollebeek, Linda D.
Psychology and Marketing
2024
/
p. 69-85 : ill
https://doi.org/10.1002/mar.21892
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journal article ENG
6
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journal article ENG
Guidelines for theory selection : The IMPACT framework
Hollebeek, Linda Desiree
;
Kumar, V
;
Srivastava, Rajendra K.
;
Lim, Weng Marc
;
Urbonavicius, Sigitas
Psychology and marketing
2025
/
vol. 18
https://doi.org/10.1002/mar.70009
journal article EST
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journal article ENG
7
journal article EST
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journal article ENG
Social influence and stakeholder engagement behavior conformity, compliance, and reactance
Hollebeek, Linda Desiree
;
Sprott, David E.
;
Sigurdsson, Valdimar
;
Clark, Moira K.
Psychology and Marketing
2022
/
p. 90-100
https://doi.org/10.1002/mar.21577
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8
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journal article ENG
Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
;
Hollebeek, Linda Desiree
Psychology and Marketing
2024
/
p. 1597-1613 : ill
https://doi.org/10.1002/mar.21999
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journal article ENG
Number of records 8, displaying
1 - 8
keyword
34
1.
models in psychology
2.
organizational psychology
3.
psychology
4.
psychology and behaviour
5.
cooperative marketing
6.
destination marketing
7.
digital marketing
8.
digital content marketing
9.
digital marketing
10.
experience marketing
11.
experiential marketing
12.
exporting export marketing
13.
gamification marketing
14.
Human-brand based marketing
15.
industrial marketing
16.
instagram marketing
17.
marketing
18.
marketing communications
19.
marketing training
20.
marketing and library
21.
marketing and university library
22.
marketing communication
23.
marketing innovation
24.
marketing networks
25.
marketing strategy
26.
place marketing
27.
relationship marketing
28.
social media marketing
29.
social media marketing
30.
social media marketing and library
31.
social media marketing and university library
32.
tourism marketing
33.
word-of-mouth (WOM) marketing
34.
word-of-mouth marketing
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