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Psychology and Marketing (source)
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journal article EST
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journal article ENG
Consumer engagement, stress, and conservation of resources theory: a review, conceptual development, and future research agenda
Hollebeek, Linda Desiree
;
Hammedi, Wafa
;
Sürott, David E.
Psychology and Marketing
2023
/
p. 926-937
https://doi.org/10.1002/mar.21807
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journal article EST
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journal article ENG
2
journal article
Crafting conceptual proposition-based contributions: The 7C framework
Hollebeek, Linda Desiree
;
Srivastava, Rajendra K.
;
Clark, Moira K.
;
Urbonavicius, Sigitas
;
Lim, Weng Marc
Psychology and Marketing
2024
/
16 p
https://doi.org/10.1002/mar.22055
journal article
3
journal article
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
Hollebeek, Linda Desiree
;
Menidjel, Choukri
;
Sarstedt, Marko
;
Jansson, Johan
;
Urbonavicius, Sigitas
Psychology and Marketing
2024
/
art. 1326454, 19 p
https://doi.org/10.1002/mar.21957
journal article
4
journal article EST
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journal article ENG
Ethnicity's effect on social media-based comment intention : comparing minority and majority consumers
Bozkurt, Siddik
;
Gligor, David
;
Hollebeek, Linda Desiree
Psychology and Marketing
2021
/
p. 1895-1910
https://doi.org/10.1002/mar.21549
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journal article EST
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journal article ENG
5
journal article EST
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journal article ENG
Social influence and stakeholder engagement behavior conformity, compliance, and reactance
Hollebeek, Linda Desiree
;
Sprott, David E.
;
Sigurdsson, Valdimar
;
Clark, Moira K.
Psychology and Marketing
2022
/
p. 90-100
https://doi.org/10.1002/mar.21577
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journal article EST
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journal article ENG
6
journal article
Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
;
Hollebeek, Linda Desiree
Psychology and Marketing
2024
/
17 p
https://doi.org/10.1002/mar.21999
journal article
Number of records 6, displaying
1 - 6
keyword
32
1.
models in psychology
2.
organizational psychology
3.
psychology
4.
psychology and behaviour
5.
cooperative marketing
6.
destination marketing
7.
digital marketing
8.
digital content marketing
9.
experience marketing
10.
experiential marketing
11.
exporting export marketing
12.
Human-brand based marketing
13.
industrial marketing
14.
instagram marketing
15.
marketing
16.
marketing communications
17.
marketing training
18.
marketing and library
19.
marketing and university library
20.
marketing communication
21.
marketing innovation
22.
marketing networks
23.
marketing strategy
24.
place marketing
25.
relationship marketing
26.
social media marketing
27.
social media marketing
28.
social media marketing and library
29.
social media marketing and university library
30.
tourism marketing
31.
word-of-mouth (WOM) marketing
32.
word-of-mouth marketing
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