Online word-of-mouth in experience marketing, the voice of the consumers : on the example of Estonian social media users
author
Riivits-Arkonsuo, Iivi
Leppiman, Anu
statement of authorship
Iivi Riivits-Arkonsuo, Anu Leppiman
source
Listening to Consumers of Emerging Markets : proceedings of the 2014 Annual Conference of the Emerging Markets Conference Board
location of publication
New Delhi
publisher
Excel Books
year of publication
2014
pages
p. 344-349
conference name, date
2014 Annual Conference of the Emerging Markets Conference Board, January 9-11, 2014
conference location
Noida, India
subject term
turundus
reklaam
turundusstrateegiad
suust-suhu-turundus
kommunikatsioon
tarbijad
tarbijakäitumine
sotsiaalsed võrgustikud
sotsiaalmeedia
subject of location
Eesti
ISBN
978-81-928560-0-1
TTÜ department
ärikorralduse instituut
language
inglise