Customer journey value : a conceptual framework
author
Hollebeek, Linda Desiree
Urbonavicius, Sigitas
Sigurdsson, Valdimar
Arvola, Rene
Clark, Moira K.
statement of authorship
Linda D. Hollebeek, Sigitas Urbonavicius, Valdimar Sigurdsson, René Arvola, and Moira K. Clark
source
Journal of creating value
publisher
Sage Publications
journal volume number month
vol. 9, 1
year of publication
2023
pages
p. 8-26
url
https://doi.org/10.1177/23949643231157155
subject term
tarbijakäitumine
kliendid
TTÜ subject term
klienditeekond
keyword
customer journey
customer value
customer-based brand equity
customer engagement
customer engagement value
ISSN
2394-9643
2454-213X
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
TTÜ department
ärikorralduse instituut
language
inglise