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Value co-creation: a metatheory unifying framework and fundamental propositions

author
Saha, Victor
Hollebeek, Linda Desiree
Venkatesh, Mani
Goyal, Praveen
Clark, Moira
statement of authorship
Victor Saha, Linda D. Hollebeek, Mani Venkatesh, Praveen Goyal, Moira Clark
source
Marketing Intelligence & Planning
publisher
Emerald Publishing
journal volume number month
vol. 43, 3
year of publication
2025
pages
p. 574-603
url
https://doi.org/10.1108/MIP-03-2024-0163
subject term
koosloome
koostöö
väärtused (filosoofia)
teoreetilised aspektid
keyword
co-creation
cocreation
conceptual framework
fundamental propositions
mesotheory
metatheory
microtheory
ISSN
0263-4503; 1758-8049
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Article at Scopus
TalTech department
Department of Business Administration
language
English
Saha, V., Hollebeek, L. D., Venkatesh, M., Goyal, P., Clark, M. Value co-creation: a metatheory unifying framework and fundamental propositions // Marketing Intelligence & Planning (2025) vol. 43, 3, p. 574-603. https://doi.org/10.1108/MIP-03-2024-0163