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1
journal article EST
/
journal article ENG
Customer brand engagement as a driver of psychological benefits of post-purchase green consumption
Rayne, Daniel
;
Hollebeek, Linda Desiree
;
Leckie, Civilai
;
Johnson, Lester
Marketing Intelligence & Planning
2025
/
15 p
https://doi.org/10.1108/MIP-10-2024-0776
journal article EST
/
journal article ENG
2
journal article EST
/
journal article ENG
Value co-creation: a metatheory unifying framework and fundamental propositions
Saha, Victor
;
Hollebeek, Linda Desiree
;
Venkatesh, Mani
;
Goyal, Praveen
;
Clark, Moira
Marketing Intelligence & Planning
2025
/
p. 574-603
https://doi.org/10.1108/MIP-03-2024-0163
Article at Scopus
journal article EST
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journal article ENG
Number of records 2, displaying
1 - 2
keyword
80
1.
AMP-activated protein kinase (AMPK)
2.
slamming loads & responses
3.
cooperative marketing
4.
customer engagement marketing
5.
destination marketing
6.
digital marketing
7.
digital content marketing
8.
digital marketing
9.
experience marketing
10.
experiential marketing
11.
exporting export marketing
12.
gamification marketing
13.
Human-brand based marketing
14.
industrial marketing
15.
influencer marketing
16.
instagram marketing
17.
marketing
18.
marketing communications
19.
marketing training
20.
marketing and library
21.
marketing and university library
22.
marketing communication
23.
marketing innovation
24.
marketing networks
25.
marketing strategies
26.
marketing strategy
27.
place marketing
28.
relationship marketing
29.
responsible marketing
30.
responsible stakeholder engagement marketing (RSEM)
31.
social media marketing
32.
social media marketing
33.
social media marketing activities
34.
social media marketing and library
35.
social media marketing and university library
36.
tourism marketing
37.
word-of-mouth (WOM) marketing
38.
word-of-mouth marketing
39.
ambient intelligence
40.
architectural intelligence
41.
artificial intelligence
42.
artificial intelligence (AI)
43.
artificial intelligence in education
44.
business intelligence
45.
business intelligence and analytics
46.
business intelligence management
47.
business-intelligence (BI)
48.
collective intelligence
49.
Collective Intelligence (CI) platform
50.
Collective intelligence platforms
51.
competitive intelligence
52.
computational intelligence
53.
connected intelligence
54.
Cyber Threat Intelligence
55.
data-intelligence
56.
Distributed artificial intelligence (DAI)
57.
Emotional Intelligence (EI)
58.
explainable artificial intelligence
59.
Explainable Artificial Intelligence (XAI)
60.
generative artificial intelligence
61.
generative artificial intelligence (GAI)
62.
Geospatial Artificial Intelligence (GeoAI)
63.
hybrid intelligence
64.
intelligence
65.
intelligence augmentation
66.
intelligence infrastructure
67.
language intelligence
68.
learning (artificial intelligence)
69.
manufacturing intelligence
70.
market market intelligence
71.
open source intelligence
72.
Open Source Intelligence (OSINT)
73.
open source intelligence tools
74.
predictive artificial intelligence
75.
societal intelligence
76.
super-intelligence
77.
swarm intelligence
78.
swarm intelligence optimization
79.
technology intelligence
80.
trustworthy artificial intelligence
subject term
4
1.
Baltic Monitoring & Forecasting Centre (BAL-MFC)
2.
Ernst & Young Baltic AS
3.
Artificial Intelligence Controller Interface (AICI)
4.
Estonian Center for Safe and Trustworthy Artificial Intelligence (ECSTAI)
TalTech subject term
1
1.
Goverment Technology and Artificial Intelligence Lab = GovAILab
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