The invisible leash: when human brands hijack corporate brands' consumer relationships
author
Giertz, Johann N.
Hollebeek, Linda Desiree
Weiger, Welf Hermann
Hammerschmidt, Maik
statement of authorship
Giertz, Johann N.; Hollebeek, Linda; Weiger, Welf H.; Hammerschmidt, Maik
source
Journal of Service Management
publisher
Emerald Publishing
journal volume number month
vol. 33, 3
year of publication
2022
pages
p. 485-495
url
https://doi.org/10.1108/JOSM-06-2021-0211
subject term
kliendisuhted
brändid
kaubamärgid
kaubanduspsühholoogia
keyword
Consumer engagement
Human brands
Human-brand based marketing
Parasocial relationships
Relationship hijacking
ISSN
1757-5818
1757-5826
notes
Bibliogr.: 55 ref.
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/19600157901
https://www.scopus.com/record/display.uri?eid=2-s2.0-85125814856&origin=inward&txGid=5a43b5dba87949f7619e427d534598cd
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20SERV%20MANAGE&year=2022
https://www.webofscience.com/wos/woscc/full-record/WOS:000763366900001
category (general)
Business, management and accounting
Äri, juhtimine ja raamatupidamine
category (sub)
Business, management and accounting. Business, management and accounting (miscellaneous)
Business, management and accounting. Strategy and management
Business, management and accounting. Tourism, leisure and hospitality management
Äri, juhtimine ja raamatupidamine. Äri, juhtimine ja raamatupidamine (mitmesugused)
Äri, juhtimine ja raamatupidamine. Strateegia ja juhtimine
Äri, juhtimine ja raamatupidamine. Turismi-, vaba aja veetmise ja hotellinduse juhtimine
quartile
Q1
TalTech department
ärikorralduse instituut
language
inglise
Reserch Group
Marketing research group