The invisible leash: when human brands hijack corporate brands' consumer relationships
author
Giertz, Johann N.
Hollebeek, Linda Desiree
Weiger, Welf Hermann
Hammerschmidt, Maik
statement of authorship
Giertz, Johann N.; Hollebeek, Linda; Weiger, Welf H.; Hammerschmidt, Maik
source
Journal of Service Management
publisher
Emerald Group Publishing Limited
journal volume number month
vol. 33, 3
year of publication
2022
pages
p. 485-495
url
https://doi.org/10.1108/JOSM-06-2021-0211
subject term
kliendisuhted
brändid
kaubamärgid
kaubanduspsühholoogia
keyword
Consumer engagement
Human brands
Human-brand based marketing
Parasocial relationships
Relationship hijacking
ISSN
1757-5818
1757-5826
notes
Bibliogr.: 55 ref.
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Journal metrics at Scopus
Article at Scopus
WOS
Journal metrics at WOS
Article at WOS
category (general)
Business, management and accounting
en
Äri, juhtimine ja raamatupidamine
et
category (sub)
Business, management and accounting. Business, management and accounting (miscellaneous)
en
Business, management and accounting. Strategy and management
en
Business, management and accounting. Tourism, leisure and hospitality management
en
Äri, juhtimine ja raamatupidamine. Äri, juhtimine ja raamatupidamine (mitmesugused)
et
Äri, juhtimine ja raamatupidamine. Strateegia ja juhtimine
et
Äri, juhtimine ja raamatupidamine. Turismi-, vaba aja veetmise ja hotellinduse juhtimine
et
kvartiil
Q1
TTÜ department
ärikorralduse instituut
language
inglise
Uurimisrühm
Marketing research group