The role of customer experience in the perceived value–word-of-mouth relationship

author
Kuppelwieser, Volker G.
Klaus, Philipp
Manthiou, Aikaterini
statement of authorship
Volker G. Kuppelwieser, Philipp Klaus, Aikaterini Manthiou, Linda D. Hollebeek
journal volume number month
vol. 36, 3
year of publication
pages
p. 364-378 : ill
keyword
Consumer-perceived value (CPV)
Customer experience (CX)
Word-of-mouth (WoM) behavior
Mediator
Moderator
Utilitarian/hedonic/social value
Structural equation modeling
ISSN
0887-6045
notes
Bibiogr.: 105 ref
scientific publication
teaduspublikatsioon
classifier
1.1
kvartiil
Q1
TTÜ department
language
inglise