The role of sustainable social media marketing activities in raising bottom‐of‐the‐pyramid customers' engagement, satisfaction, and subjective well‐being
author
Al Amin, Md.
Rahman, Md Masudur
Hollebeek, Linda Desiree
Ul Islam, Jamid
Clark, Moira K.
statement of authorship
Md. Al Amin, Md Masudur Rahman, Linda D. Hollebeek, Jamid Ul Islam, Moira K. Clark
source
Business Strategy and The Environment
publisher
Wiley
journal volume number month
vol. 35, 4
year of publication
2026
pages
17 p. : ill
url
https://doi.org/10.1002/bse.70357
subject term
kliendid
kliendisuhted
sotsiaalmeedia
turundus
turundusstrateegiad
jätkusuutlikkus
keyword
bottom-of-the-pyramid
customer empowerment
customer engagement
social media marketing activities
subjective well-being
sustainability
ISSN
0964-4733
notes
Bibliogr.: 120 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/23406
https://www.scopus.com/pages/publications/105023971299?origin=resultslist
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=BUS%20STRATEG%20ENVIRON&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001630319000001
category (general)
Social sciences
Sotsiaalteadused
Environmental science
Keskkonnateadus
Business, management and accounting
Äri, juhtimine ja raamatupidamine
category (sub)
Social sciences. Geography, planning and development
Sotsiaalteadused. Geograafia, planeerimine ja arendus
Environmental science. Management, monitoring, policy and law
Keskkonnateadus. Juhtimine, järelevalve, poliitika ja õigus
Business, management and accounting. Strategy and management
Äri, juhtimine ja raamatupidamine. Strateegia ja juhtimine
Business, management and accounting. Business and international management
Äri, juhtimine ja raamatupidamine. Äri- ja rahvusvaheline juhtimine
TalTech department
ärikorralduse instituut
Department of Business Administration
language
English
Inglise