Positively and negatively valenced customer engagement : the constructs and their organizational consequences
author
Marbach, Julia
Borghei Razavi, Niloofar
Lages, Cristiana R.
Hollebeek, Linda Desiree
statement of authorship
Julia Marbach, Niloofar Borghei Razavi, Cristiana R. Lages and Linda D. Hollebeek
source
Handbook of research on customer engagement
location of publication
Cheltenham
publisher
Edward Elgar Publishing
year of publication
2019
pages
p. 291–310 : ill
series
Research Handbooks in Business and Management series
url
https://doi.org/10.4337/9781788114899.00021
https://www.ester.ee/record=b5290824*est
subject term
kliendisuhted
suhteturundus
ISBN
978-1-78811-488-2
notes
Bibliogr. p. 305-310
TTÜ department
ärikorralduse instituut
language
inglise
Uurimisrühm
Marketing research group