The role of cosmopolitanism in consumer ethnocentrism, knowledge of brand origins and foreign purchase behaviour
author
statement of authorship
Oliver Parts, Irena Vida and Ann Vihalem
location of publication
Berlin
publisher
year of publication
pages
p. 259-276 : ill
ISBN
978-3-8305-3011-4
notes
Bibliogr. p. 273-276
language
inglise
Parts, O., Vida, I., Vihalem, A. The role of cosmopolitanism in consumer ethnocentrism, knowledge of brand origins and foreign purchase behaviour // University-business cooperation Tallinn 2011. Berlin : Berliner Wissenschafts-Verlag, 2011. p. 259-276 : ill. (Regional business and socio-economic development ; Bd. 5).