Unravelling the customer journey: A conceptual framework and research agenda
author
Mele, Cristina
Hollebeek, Linda Desiree
Di Bernardo, Irene
Russo Spena, Tiziana
statement of authorship
Cristina Mele, Linda D. Hollebeek, Irene Di Bernardo, Tiziana Russo Spena
source
Technological forecasting and social change
publisher
Elsevier
journal volume number month
vol. 211
year of publication
2025
pages
art. 123916
url
https://doi.org/10.1016/j.techfore.2024.123916
subject term
klienditeekond
kliendikogemus
arukad süsteemid
sotsiaalmeedia
digiplatvormid
bibliomeetria
keyword
customer journey (CJ)
customer experience (CX)
customer engagement (CE)
phygital
smart technology
social media
ISSN
0040-1625
notes
Bibliogr.: 117 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
scopus
TalTech department
ärikorralduse instituut
language
inglise