Customer brand engagement as a driver of psychological benefits of post-purchase green consumption
author
Rayne, Daniel
Hollebeek, Linda Desiree
Leckie, Civilai
Johnson, Lester
statement of authorship
Daniel Rayne, Linda D. Hollebeek, Civilai Leckie, Lester Johnson
source
Marketing Intelligence & Planning
publisher
Emerald Publishing
year of publication
2025
pages
15 p
url
https://doi.org/10.1108/MIP-10-2024-0776
subject term
personal
väärtused (filosoofia)
brändid
jätkusuutlikkus
identiteet
elektrisõidukid
keyword
personal values
customer brand engagement
green brands
perceived effort worthiness
desired self-identity
perceived life-meaning rewards
ISSN
0263-4503
1758-8049
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
TalTech department
ärikorralduse instituut
Department of Business Administration
language
English
Inglise