Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness
author
Luo, Xi
Cheah, Jun-Hwa
Hollebeek, Linda Desiree
Lim, Xin-Jean
statement of authorship
Xi Luo, Jun-Hwa Cheah, Linda D. Hollebeek, Xin-Jean Lim
source
Journal of retailing and consumer services
publisher
Elsevier
journal volume number month
vol. 77
year of publication
2024
pages
art. 103644
url
https://doi.org/10.1016/j.jretconser.2023.103644
subject term
e-kaubandus
statistilised mudelid
prognoosmudelid
kliendisuhted
suhteturundus
tarbijakäitumine
ostmine
vähimruutude meetod
arvutusmeetodid
keyword
live-streaming
elaboration likelihood model
customer engagement (CE)
deal proneness
impulse buying
partial least squares structural equation modeling (PLS-SEM)
ISSN
0969-6989
notes
Bibliogr. p. 12-15
scientific publication
teaduspublikatsioon
classifier
1.1
TTÜ department
ärikorralduse instituut
language
inglise