Virtual reality through the customer journey : framework and propositions
author
Hollebeek, Linda Desiree
Clark, Moira K.
Andreassen, Tor W.
Sigurdsson, Valdimar
Smith, Dale L.G.
statement of authorship
Linda D. Hollebeek, Moira K. Clark, Tor W. Andreassen, Valdimar Sigurdsson, Dale Smith
source
Journal of retailing and consumer services
publisher
Elsevier
journal volume number month
vol. 55
year of publication
2020
pages
art. 102056
url
https://doi.org/10.1016/j.jretconser.2020.102056
subject term
virtuaalreaalsus
kliendisuhted
kliendilojaalsus
keyword
virtual reality
customer journey
engagement
meaning-making
brand relationship quality
ISSN
0969-6989
notes
Bibliogr.: 186 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/22992
https://www.scopus.com/record/display.uri?eid=2-s2.0-85081671329&origin=inward&txGid=63b69d965bf72e73e7f2d54aa4af834f
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20RETAIL%20CONSUM%20SERV&year=2022
https://www.webofscience.com/wos/woscc/full-record/WOS:000541166100021
category (general)
Business, management and accounting
Äri, juhtimine ja raamatupidamine
category (sub)
Business, management and accounting. Marketing
Äri, juhtimine ja raamatupidamine. Turundus
quartile
Q1
TalTech department
ärikorralduse instituut
language
inglise
Reserch Group
Marketing research group