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Guidelines for theory selection : The IMPACT framework

author
Hollebeek, Linda Desiree
Kumar, V
Srivastava, Rajendra K.
Lim, Weng Marc
Urbonavicius, Sigitas
statement of authorship
Linda D. Hollebeek, V. Kumar, Rajendra K. Srivastava, Weng Marc Lim, Sigitas Urbonavicius
source
Psychology and marketing
publisher
Wiley
year of publication
2025
pages
vol. 18
url
https://doi.org/10.1002/mar.70009
subject term
turundus
teaduslik uurimistöö
teooriad
psühholoogia
uurimismeetodid
keyword
macro-foundational theory
marketing
meso-foundational theory
micro-foundational theory
psychology
research impact
theory
theory selection
ISSN
0742-6046
1520-6793
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
scopus
TalTech department
Department of Business Administration
language
English
Hollebeek, L. D., Kumar, V., Srivastava, R. K., Lim, W. M., Urbonavicius, S. Guidelines for theory selection : The IMPACT framework // Psychology and marketing (2025), vol. 18. https://doi.org/10.1002/mar.70009