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When Net-Zero Goals Meet Zero-Sum Realities : New Insights on the CSR-Firm Value Effect and the Role of New Product Development Versus Marketing

author
Wetzel, Hauke A.
Hammerschmidt, Maik
Hollebeek, Linda Desiree
statement of authorship
Hauke A. Wetzel, Maik Hammerschmidt, Linda D. Hollebeek
source
Journal of Product Innovation Management
publisher
Wiley
year of publication
2026
url
https://doi.org/10.1111/jpim.70034
subject term
jätkusuutlikkus
sotsiaalne vastutus
väärtused (filosoofia)
innovaatika
uudistooted
tootearendus
turundus
keyword
(environmental) sustainability
corporate social responsibility (CSR)
firm value
innovation
new product development
triple bottom-line performance
ISSN
0737-6782
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
TalTech department
Ärikorralduse instituut
language
Inglise
Wetzel, H.A., Hammerschmidt, M., Hollebeek, L.D. When Net-Zero Goals Meet Zero-Sum Realities : New Insights on the CSR-Firm Value Effect and the Role of New Product Development Versus Marketing // Journal of Product Innovation Management (2026) https://doi.org/10.1111/jpim.70034