The role of consumer speech acts in brand activism: A transformative advertising perspective
author
Fletcher-Brown, Judith
Middleton, Karen
Thompson-Whiteside, Helen
Turnbull, Sarah
Tuan, Annamaria
Hollebeek, Linda Desiree
statement of authorship
Judith Fletcher-Brown, Karen Middleton, Helen Thompson-Whiteside, Sarah Turnbull, Annamaria Tuan, Linda D. Hollebeek
source
Journal of Advertising
publisher
Taylor and Francis
journal volume number month
vol. 53,4
year of publication
2024
pages
p. 491-510
url
https://doi.org/10.1080/00913367.2023.2288828
subject term
reklaam
brändid
tarbijakäitumine
YouTube
sotsiaalmeedia
ISSN
0091-3367
1557-7805
notes
Bibliogr.: 106 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/28179
https://www.scopus.com/record/display.uri?eid=2-s2.0-85181221252&origin=inward&txGid=4fa25831ffdd1cb00a3a076b04f32fed
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20ADVERTISING&year=2024
https://www.webofscience.com/wos/woscc/full-record/WOS:001132889600001
category (general)
Social sciences
Sotsiaalteadused
Business, management and accounting
Äri, juhtimine ja raamatupidamine
category (sub)
Social sciences. Communication
Sotsiaalteadused. Suhtlemine
Business, management and accounting. Business and international management
Äri, juhtimine ja raamatupidamine. Äri- ja rahvusvaheline juhtimine
Business, management and accounting. Marketing
Äri, juhtimine ja raamatupidamine. Turundus
quartile
Q1
TalTech department
ärikorralduse instituut
language
inglise