The role of consumer speech acts in brand activism: A transformative advertising perspective
author
Fletcher-Brown, Judith
Middleton, Karen
Thompson-Whiteside, Helen
Turnbull, Sarah
Tuan, Annamaria
Hollebeek, Linda Desiree
statement of authorship
Judith Fletcher-Brown, Karen Middleton, Helen Thompson-Whiteside, Sarah Turnbull, Annamaria Tuan, Linda D. Hollebeek
source
Journal of Advertising
publisher
Taylor & Francis
year of publication
2024
pages
20 p
url
https://doi.org/10.1080/00913367.2023.2288828
subject term
reklaam
brändid
tarbijakäitumine
YouTube
sotsiaalmeedia
ISSN
0091-3367
1557-7805
notes
Bibliogr.: 106 ref
Open Access
Open Access (hübriid)
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Scopus
TTÜ department
ärikorralduse instituut
language
inglise