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Journal of Advertising (source)
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Leveraging social media advertising to foster female consumers’ empowerment and engagement: The role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda Desiree
;
Higgins, E. Tory
Journal of Advertising
2023
/
p. 688 - 705
https://doi.org/10.1080/00913367.2023.2255251
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The role of consumer speech acts in brand activism: A transformative advertising perspective
Fletcher-Brown, Judith
;
Middleton, Karen
;
Thompson-Whiteside, Helen
;
Turnbull, Sarah
;
Tuan, Annamaria
;
Hollebeek, Linda Desiree
Journal of Advertising
2023
/
20 p
https://doi.org/10.1080/00913367.2023.2288828
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