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Experiential marketing for tourism destinations

author
statement of authorship
Raouf Ahmad Rather, Linda D. Hollebeek
source
The Routledge Handbook of Tourism Experience Management and Marketing
location of publication
London
publisher
year of publication
pages
12 p
url
ISBN
9780429203916
TTÜ department
language
inglise
Reserch Group
Marketing research group
Rather, R. A., Hollebeek, L. D. Experiential marketing for tourism destinations // The Routledge Handbook of Tourism Experience Management and Marketing. London : Routledge, 2020. 12 p. https://doi.org/10.4324/9780429203916