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Cocreated brand value : theoretical model and propositions

author
Hollebeek, Linda Desiree
Clark, Moira K.
Hammedi, Wafa
Arvola, Rene
statement of authorship
Linda D. Hollebeek, Moira K. Clark, Wafa Hammedi & René Arvola
source
Journal of Brand Management
publisher
Palgrave Macmillan
journal volume number month
vol. 28, 4
year of publication
2021
pages
p. 413-428
url
https://doi.org/10.1057/s41262-021-00235-9
subject term
brändimine
integratsioon
jagamismajandus
keyword
cocreated brand value
resource integration
engagement
sharing
modified tie-strength
modified network cohesion
ISSN
1350-231X
1479-1803
notes
Bibliogr.: 150 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Journal metrics at Scopus
Article at Scopus
WOS
Journal metrics at WOS
Article at WOS
category (general)
Business, management and accounting
category (sub)
Business, management and accounting. Strategy and management
Business, management and accounting. Marketing
quartile
Q1
TalTech department
ärikorralduse instituut
language
inglise
Reserch Group
Marketing research group
Hollebeek, L. D., Clark, M. K., Hammedi, W., Arvola, R. Cocreated brand value : theoretical model and propositions // Journal of Brand Management (2021) vol. 28, 4, p. 413-428. https://doi.org/10.1057/s41262-021-00235-9