Consumer journey from first experience to brand evangelism
author
Riivits-Arkonsuo, Iivi
Kaljund, Kristel
Leppiman, Anu
statement of authorship
Iivi Riivits-Arkonsuo, Kristel Kaljund, Anu Leppiman
source
Research in economics and business : Central and Eastern Europe
journal volume number month
Vol. 6, No. 1
year of publication
2014
pages
p. 5-28 : ill
subject term
brändid
tarbijad
tarbimine
tarbijakäitumine
keyword
brand evangelism
consumer behaviour
brand experience
consumer experience
experience pyramid
ISSN
1736-9126
notes
Bibliogr. p. 26-28
TTÜ department
ärikorralduse instituut
language
inglise