consumer experience (keyword)

types of item

  • journal article
    Consumer journey from first experience to brand evangelismRiivits-Arkonsuo, Iivi; Kaljund, Kristel; Leppiman, AnuResearch in economics and business : Central and Eastern Europe2014 / p. 5-28 : ill
    journal article
  • journal article
    Online word-of-mouth on brands and experience marketingRiivits-Arkonsuo, Iivi; Leppiman, AnuJournal of management and change2014 / p. 43-55 : ill
    journal article
Number of records 2, displaying 1 - 2