Demystifying consumer digital cocreated value : social presence theory-informed framework and propositions
statement of authorship
Linda D Hollebeek, Moira K Clark, Keith Macky
source
Recherche et applications en marketing
publisher
journal volume number month
vol. 36, 4
year of publication
pages
p. 24-42
ISSN
2051-5707
notes
Bibliogr. p. 37-42
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
classifier
kvartiil
category (general)
category (sub)
TTÜ department
Reserch Group
Hollebeek, L. D., Clark, M. K., Macky, K. Demystifying consumer digital cocreated value : social presence theory-informed framework and propositions // Recherche et applications en marketing (2021) vol. 36, 4, p. 24-42.