Ethnicity's effect on social media-based comment intention : comparing minority and majority consumers
author
Bozkurt, Siddik
Gligor, David
Hollebeek, Linda Desiree
statement of authorship
Sıddık Bozkurt, David Gligor, Linda D. Hollebeek
source
Psychology and Marketing
publisher
Wiley
journal volume number month
vol. 38, 11
year of publication
2021
pages
p. 1895-1910
url
https://doi.org/10.1002/mar.21549
subject term
tarbijad
etnilisus
kliendid
firmad
sotsiaalmeedia
ISSN
1520-6793
0742-6046
notes
Bibliogr.: 94 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Journal metrics at Scopus
Article at Scopus
WOS
Journal metrics at WOS
Article at WOS
category (general)
Psychology
en
Business, management and accounting
en
Psühholoogia
et
Äri, juhtimine ja raamatupidamine
et
category (sub)
Psychology. Applied psychology
en
Business, management and accounting. Marketing
en
Psühholoogia. Rakenduspsühholoogia
et
Äri, juhtimine ja raamatupidamine. Turundus
et
kvartiil
Q1
TTÜ department
ärikorralduse instituut
language
inglise
Uurimisrühm
Marketing research group