Fifteen years of customer engagement research : a bibliometric and network analysis
author
Hollebeek, Linda Desiree
Sharma, Bhupesh
Pandey, Ritesh
Sanyal, Priyavrat
Clark, Moira K.
statement of authorship
Linda D. Hollebeek, Tripti Ghosh Sharma, Ritesh Pandey, Priyavrat Sanyal, Moira K. Clark
source
Journal of Product & Brand Management
publisher
Emerald Publishing
journal volume number month
vol. 31, 2
year of publication
2022
pages
p. 293-309
url
https://doi.org/10.1108/JPBM-01-2021-3301
subject term
kliendisuhted
kliendilojaalsus
bibliomeetria
keyword
customer engagement
brand engagement
bibliometric analysis
network analysis
ISSN
1061-0421
notes
Bibliogr.: 173 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
https://www.scopus.com/sourceid/144666
https://www.scopus.com/record/display.uri?eid=2-s2.0-85108593952&origin=inward&txGid=e8cd3b18a4cee41e52c480a89f3f1158
WOS
https://jcr.clarivate.com/jcr-jp/journal-profile?journal=J%20PROD%20BRAND%20MANAG&year=2022
https://www.webofscience.com/wos/woscc/full-record/WOS:000664127000001
category (general)
Business, management and accounting
Äri, juhtimine ja raamatupidamine
category (sub)
Business, management and accounting. Strategy and management
Business, management and accounting. Management of technology and innovation
Äri, juhtimine ja raamatupidamine. Strateegia ja juhtimine
Äri, juhtimine ja raamatupidamine. Tehnoloogia ja innovatsiooni juhtimine
quartile
Q1
TalTech department
ärikorralduse instituut
language
inglise
Reserch Group
Marketing research group