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Brand engagement (keyword)
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Blurred lines? Disentangling the roles of consumers' influencer- and brand engagement in shaping brand performance
Weiger, Welf H.
;
Giertz, Johann N.
;
Hammerschmidt, Maik
;
Hollebeek, Linda Desiree
Journal of Business Research
2025
/
art. 115280
https://doi.org/10.1016/j.jbusres.2025.115280
Article at Scopus
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Article at WOS
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journal article EST
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journal article ENG
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journal article EST
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journal article ENG
Brand engagement and experience in online services
Khan, Imran
;
Hollebeek, Linda Desiree
;
Fatma, Mobin
;
Islam, Jamid Ul
;
Rahman, Zillur
Journal of services marketing
2020
/
p. 163−175
https://doi.org/10.1108/JSM-03-2019-0106
Journal metrics at Scopus
Article at Scopus
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Article at WOS
journal article EST
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journal article ENG
3
journal article EST
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journal article ENG
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda Desiree
;
Sharma, Bhupesh
;
Pandey, Ritesh
;
Sanyal, Priyavrat
;
Clark, Moira K.
Journal of Product & Brand Management
2022
/
p. 293-309
https://doi.org/10.1108/JPBM-01-2021-3301
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journal article EST
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journal article ENG
Number of records 3, displaying
1 - 3
keyword
65
1.
Brand engagement
2.
consumer brand engagement
3.
customer brand engagement
4.
brand
5.
brand attachment
6.
brand avoidance
7.
brand betrayal
8.
Brand commitment
9.
brand communication
10.
brand community identification
11.
brand competence
12.
brand equity
13.
brand evangelism
14.
brand experience
15.
brand identification
16.
brand identity
17.
brand inauthenticity
18.
brand love
19.
brand loyalty
20.
brand management
21.
brand origin identification
22.
brand prestige
23.
brand relationship quality
24.
Brand trust
25.
brand warmth
26.
cocreated brand value
27.
consumer-based brand equity
28.
consumer-brand relationship
29.
customer-based brand equity
30.
human-brand based marketing
31.
intra brand competition
32.
knowledge of brand origins
33.
memorable brand experience
34.
virtual brand community
35.
active learning and engagement
36.
actor engagement
37.
affective engagement
38.
automatic clutch engagement
39.
civic engagement
40.
clutch engagement
41.
consumer engagement (CE)
42.
content engagement
43.
customer engagement
44.
customer engagement (behavior)
45.
customer engagement (CE)
46.
customer engagement marketing
47.
customer engagement scale
48.
customer engagement value
49.
employee work engagement
50.
engagement
51.
engagement in study
52.
influencer engagement
53.
meaningful stakeholder engagement
54.
motivation and engagement
55.
R&D engagement
56.
responsible stakeholder engagement marketing (RSEM)
57.
societal engagement
58.
stakeholder engagement
59.
stakeholder engagement (SE)
60.
Stakeholders' Blockchain Engagement
61.
student engagement
62.
travel engagement
63.
virtual engagement
64.
visitor engagement
65.
work engagement
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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