Customer brand engagement during service lockdown
author
Warlow, Alexander
statement of authorship
Linda D. Hollebeek, Dale L.G. Smith, Edward Kasabov, Wafa Hammedi, Alexander Warlow, Moira K. Clark
publisher
journal volume number month
vol. 35, 2
year of publication
pages
p. 201-209
ISSN
0887-6045
notes
Bibliogr. p. 7-9
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
customer brand engagement
Lockdown
(Non-)essential service
regulatory focus theory
platform-mediated service
Maslow’s needs hierarchy
classifier
kvartiil
category (general)
category (sub)
TTÜ department
Reserch Group
Hollebeek, L.D., Smith, D.L.G., Kasabov, E. et al. Customer brand engagement during service lockdown // Journal of services marketing (2021) vol. 35, 2, p. 201-209.