Consumer behaviour in social media : patterns of sharing commercial messages
statement of authorship
Iivi Riivits-Arkonsuo and Anu Leppiman
location of publication
Frankfurt am Main
publisher
year of publication
pages
p. 307-327 : ill
conference name, date
Baltic business development colloquium : 3rd international conference Economies of Central and Eastern Europe (ECEE), June 19, 2012
conference location
Tallinn
ISBN
978-3-631-63816-3
notes
Bibliogr. p. 325-327
TTÜ department
language
inglise
subject term
keyword
online word-of mouth (WOM) communication
social media platforms
word-of-mouth (WOM) marketing
Riivits-Arkonsuo, I., Leppiman, A. Consumer behaviour in social media : patterns of sharing commercial messages // International business - Baltic business development. Frankfurt am Main : Peter Lang, 2013. p. 307-327 : ill.