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INVAR Neuromarketing Method and System

author
Kaklauskas, Arturas
Bucinskas, Vytautas
Vinogradova, Irina
Binkyte-Veliene, Arune
Ubarte, Ieva
statement of authorship
Arturas Kaklauskas, Vytautas Bucinskas, Irina Vinogradova, Arune Binkyte-Veliene, Ieva Ubarte, Darius Skirmantas, Liuda Petric
source
Studies in informatics and control
journal volume number month
vol. 28, 3
year of publication
pages
p. 357-370
url
ISSN
1220-1766
notes
Bibliogr.: 47 ref
language
inglise
subject term
keyword
INVAR neuromarketing method and system
affective attitudes
emotional and physiological states
video ads
multicriteria analysis
intelligent systems
Reserch Group
Building lifecycle researh group
Kaklauskas, A., Bucinskas, V., Vinogradova, I., Ubarte, I. et al. INVAR Neuromarketing Method and System // Studies in informatics and control (2019) vol. 28, 3, p. 357-370. https://doi.org/10.24846/v28i3y201912