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Game on! How gamified loyalty programs boost customer engagement value

author
Hollebeek, Linda Desiree
Das, Kallol
Shukla, Yupal
statement of authorship
Linda D. Hollebeek, Kallol Das, Yupal Shukla
source
International journal of information management
publisher
Elsevier
journal volume number month
vol. 61
year of publication
2021
pages
art. 102308, 10 p. : ill
url
https://doi.org/10.1016/j.ijinfomgt.2021.102308
subject term
mängustamine
lojaalsus
kliendisuhted
kliendid
enesemääratlus
keyword
gamification
loyalty programs
customer engagement
self-determination theory
ISSN
0268-4012
notes
Bibliogr.: 143 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Journal metrics at Scopus
Article at Scopus
WOS
Journal metrics at WOS
Article at WOS
category (general)
Computer science
Social sciences
Business, management and accounting
Decision sciences
category (sub)
Computer science. Computer networks and communications
Computer science. Information systems
Social sciences. Library and information sciences
Business, management and accounting. Marketing
Decision sciences. Information systems and management
Business, management and accounting. Management information systems
Computer science. Artificial intelligence
kvartiil
Q1
TTÜ department
ärikorralduse instituut
language
inglise
Uurimisrühm
Marketing research group
Hollebeek, L., Das,K., Shukla, I. Game on! How gamified loyalty programs boost customer engagement value // International journal of information management (2021) vol. 61, art. 102308, 10 p. : ill. https://doi.org/10.1016/j.ijinfomgt.2021.102308