Demystifying consumer digital cocreated value : social presence theory-informed framework and propositions
statement of authorship
Linda D Hollebeek, Moira K Clark, Keith Macky
source
Recherche et applications en marketing
publisher
journal volume number month
vol. 36, 4
year of publication
pages
p. 24-42
subject term
keyword
ISSN
2051-5707
notes
Bibliogr. p. 37-42
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
category (general)
category (sub)
kvartiil
TTÜ department
language
inglise
Uurimisrühm
Hollebeek, L. D., Clark, M. K., Macky, K. Demystifying consumer digital cocreated value : social presence theory-informed framework and propositions // Recherche et applications en marketing (2021) vol. 36, 4, p. 24-42.