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The role of recommender systems in fostering consumers' long-term platform engagement

author
Maslowska, Ewa
Malthouse, Edward C.
Hollebeek, Linda Desiree
statement of authorship
Maslowska, Ewa, Malthouse, Edward C., Hollebeek, Linda D.
source
publisher
journal volume number month
vol. 33, 4-5
year of publication
pages
p. 721-732
url
ISSN
1757-5818
notes
Bibliogr.: 61 ref
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
consumer engagement
recommender systems
service communication
service interactions
Reserch Group
Marketing research group
Maslowska, E., Malthouse, E. C., Hollebeek, L. D. The role of recommender systems in fostering consumers' long-term platform engagement // Journal of Service Management (2022) vol. 33, 4-5, p. 721-732. https://doi.org/10.1108/JOSM-12-2021-0487