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Hallmarks and potential pitfalls of customer- and consumer engagement scales: A systematic review

author
statement of authorship
Linda D. Hollebeek, Marko Sarstedt, Choukri Menidjel, David E. Sprott, Sigitas Urbonavicius
source
Psychology & Marketing
publisher
journal volume number month
vol. 40, 6
year of publication
pages
p. 1074 - 1088
url
ISSN
0742-6046
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
Hollebeek, L. D., Sarstedt, M., Menidjel, C., Sprott, D. E., Urbonavicius, S. Hallmarks and potential pitfalls of customer- and consumer engagement scales: A systematic review // Psychology & Marketing (2023) vol. 40, 6, p. 1074 - 1088. https://doi.org/10.1002/mar.21797