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The effect of customers' brand experience on brand evangelism : The case of luxury hotels

author
Purohit, Sonal
Hollebeek, Linda Desiree
Das, Manish
Sigurdsson, Valdimar
statement of authorship
Sonal Purohit, Linda D. Hollebeek, Manish Das, Valdimar Sigurdsson
source
Tourism management perspectives
publisher
journal volume number month
vol. 46
year of publication
pages
art. 101092
url
ISSN
2211-9736
scientific publication
teaduspublikatsioon
language
inglise
subject term
turism
hotellid
turundus
hotelliturundus
keyword
luxury hotels
brand experience
brand evangelism
fuzzy set qualitative comparative analysis (fsQCA)
mixed-methods
Purohit, S., Hollebeek, L. D., Das, M., Sigurdsson, V. The effect of customers' brand experience on brand evangelism : The case of luxury hotels // Tourism management perspectives (2023) vol. 46, art. 101092. https://doi.org/10.1016/j.tmp.2023.101092